LITMYS

Helping life sciences companies increase the future commercial success of new products through demand driven differentiation

ABOUT US

Litmys is a commercial strategy consulting firm dedicated to helping life sciences companies maximize the commercial success of new products, whether in development, preparing for a high-stakes launch, or in need of revenue acceleration.

We were founded to address a critical challenge in life sciences commercialization. Over the last 15 years, only about half of new products launched met their pre-launch forecasts. The reason: most products are insufficiently differentiated to overcome real-world adoption barriers. Payers restrict access, physicians resist extra paperwork, and patients remain hesitant to seek or change treatment.

At Litmys, we help our clients create product differentiation that resonates with the people who matter most. By focusing on how payers, physicians, and patients evaluate new products, we help ensure companies are positioned not only to gain approval, but also to achieve commercial success.

ABOUT US

SERVICES

OUR
SERVICES

Using proprietary frameworks and proven methodologies, Litmys helps clients overcome adoption barriers and achieve market success.

OPPORTUNITY ASSESSMENT &
VALUATION
Litmys' approach is bottoms up. We estimate potential based on who will actually adopt a product, for which patients, and at what pace.

NEW PRODUCT COMMERCIAL READINESS
Our RAMPx Model bridges development with the needs of the market, identifying what it will take a new product to be truly adoption ready at launch.

LAUNCH READINESS SUPPORT
Ready on day one! Litmys crafts product positioning, messaging, and segmentation to ensure strong market uptake at launch and sustained momentum afterward.

BRAND
REVENUE
ACCELERATION
Taking a 360° view of current demand and barriers, Litmys develops strategies to speed adoption and expand penetration to achieve peak revenues faster.

OUR
WORK

At Litmys, we help life sciences companies see their products through the customer’s eyes so they can succeed where it matters most—in the customers' mind.

After 40+ years and 125+ product launches, we understand what drives success and what derails it.

Our recommendations are commercially, managerially, and financially pragmatic. We develop new ways of thinking, translate them into actionable strategies, and align tactics and teams so they can be executed quickly and successfully.

The result: products that don’t just launch—they resonate with physicians, payers, and patients, gain traction, and achieve their full commercial potential.

1/1

WORK

TEAM

OUR
TEAM

We’re hands-on. We bring years of experience in commercial leadership and strategy in life sciences, from launching products to driving business decisions at the most senior levels. When you work with us, you get us, not junior team members. Every recommendation, analysis, and strategy comes from someone who’s been in your shoes.

Harris Kaplan

Managing Partner

Erin Rooney

Managing Director, Operations and Marketing

CLIENTS

OUR
CLIENTS

Litmys’ goal is to propel our clients forward and do everything we can to maximize revenue potential. Our clients span from pharma to diagnostics, biotech to medtech, US to global. Our track record of success has helped propel companies like Vertex, Exact Sciences, ARS Pharma, Auspex (now part of Teva), and Kite on towards success.