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Webinar on Demand: Why the Battle for Future Market Share is Increasingly Won Before Phase 3
Most products that stumble post-approval don’t fail on efficacy; they fail because they weren’t built with the market in mind. Our recent webinar, Why the Battle for Future Market Share is Increasingly Won Before Phase 3, brought together experts from across biotech, investment, clinical, and pharma to discuss how to design for adoption, not just approval.
6 days ago1 min read
Managing Partner, Harris Kaplan, published in In Vivo: Physician Behavioral Inertia - Innovation’s Greatest Enemy
Harris Kaplan , Managing Partner, just published an article in In Vivo, Physician Behavioral Inertia: Innovation’s Greatest Enemy ....
Sep 26, 20231 min read
Managing Partner, Harris Kaplan, published in Forbes: Biotech Investing - Is Hope Fueling Hype?
Harris Kaplan , Managing Partner, just published an article in Forbes, Biotech Investing: Is Hope Fueling Hype? . Hope is a major reason...
Oct 28, 20211 min read
Managing Partner, Harris Kaplan, published in Forbes: The Importance Of Being An Optimistic Realist In Biotech Investing
Harris Kaplan , Managing Partner, just published an article in Forbes, The Importance Of Being An Optimistic Realist In Biotech...
Jul 13, 20211 min read
Managing Partner, Harris Kaplan, published in PM360: Into the Mind of the Payer
Harris Kaplan , Managing Partner, just published an article on PM360, Into the Mind of the Payer . Harris has interviewed countless...
Apr 26, 20211 min read
Managing Partner, Harris Kaplan, published in Forbes: All That Glitters Isn't Gold: Questions To Ask
Harris Kaplan , Managing Partner, just published an article in Forbes, All That Glitters Isn't Gold: Questions To Ask Yourself Before...
Mar 10, 20211 min read
Managing Partner, Harris Kaplan, published in PharmExec: Marketers - Physicians are People First
Harris Kaplan , Managing Partner, just published an article in PharmExec (titled Marketers: Physicians are People First ) that looks at...
Nov 17, 20201 min read
Join us for Informa’s Newest Webinar – Transforming Cancer Treatment with Early Detection Diagnostics: Opportunities and Obstacles
We are pleased to announce that on October 22, Managing Partner, Harris Kaplan , will be joined by experts in the oncology field, where...
Oct 1, 20201 min read
Virtual Health Care: Where Does This Leave Pharma Marketing?
Managing partner, Harris Kaplan , participated in Pharma intelligence ‘s 24-hour web event on COVID-19: Lessons Learned and a Path...
Sep 1, 20201 min read
Join us for Informa’s 24-Hour Web Event – COVID-19: Lesson Learned and a Path Forward
We are pleased to announce that Harris Kaplan , Managing Partner, will be participating in a new 24-hour web event , hosted by Informa...
Jul 1, 20201 min read
Virtual Health Care: Where Does This Leave Pharma Marketing?
Harris Kaplan , Managing Partner, has partnered with Fred Dotzler  to write the cover story for In Vivo January 2019.  The article...
Jan 16, 20191 min read
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