Managing Partner, Harris Kaplan, published in PharmExec: Marketers - Physicians are People First

Harris Kaplan, Managing Partner, just published an article in PharmExec (titled Marketers: Physicians are People First) that looks at how the COVID pandemic has impacted physicians through the lens of physicians. Using Maslow’s hierarchy of needs as a framework for understanding what physicians are thinking and doing, the article describes how physicians’ priorities have changed and how pharma and biotech companies need to adapt their communications and programs if they want to get physicians’ attention during this difficult time.