PERSPECTIVES

Explore perspectives from the Litmys team on trends, challenges, and opportunities influencing how innovation reaches the market.

Dec 4, 2025

Win the "So What, Who Cares" Moment With Investors at JPM or Biotech Showcase

You may have 30 minutes to present at J.P. Morgan's Healthcare Conference or Demy-Colton/Informa's Biotech Showcase, but you only get 2 to hook an investor.

Nov 20, 2025

Early Commercial Input to Clinical Trial Design Matters Because Your Endpoints Drive End Results

What today’s launch challenges signal about the future of evidence development and market adoption

Balancing FDA requirements with real world needs

Oct 21, 2025

Are GLP-1s Signaling the Future of New Life Science Product Value Creation?

What the GLP-1 market reveals about the next era of value creation and payer-driven pricing dynamics

Sep 2, 2025

Lessons Learned About Decoding Demand From Working with the Maryland Lottery

What a Baltimore lottery player taught me about listening, insight, and lasting impact

Apr 24, 2025

An Older Physician Is Being Pushed Out of a Practice by His Partners and Why It Matters to Life Science Companies

What one physician’s story shows about the widening gap between patient care and practice economics