Harris Kaplan

Harris Kaplan helps life science organizations translate scientific innovation into commercial results. With more than forty years as a commercial strategy consultant, he has advised companies at every stage of development, from early pipeline planning to launch preparation to revitalizing products facing market obstacles. Harris works closely with leadership teams and investors to evaluate market opportunities, define target customers, shape value propositions, and design strategies that anticipate the needs of payers, providers, and patients. By integrating customer perspective into product development and commercialization, he equips clients to make stronger investment decisions, sharpen differentiation, and advance innovations that achieve meaningful market impact.

Over the course of his career, Harris has contributed to the strategy behind more than one hundred twenty five products across biotechnology, pharmaceuticals, diagnostics, and medical devices. His work reflects a combination of methodological rigor, business and industry insight, and a deep understanding of customer behavior. Many of his client relationships extend beyond three decades, reflecting trust, continuity, and a shared commitment to achieving results.

As Managing Partner at Litmys, Harris advises clients on developing new products, preparing for launch, optimizing go to market strategies, and conducting due diligence for funding, licensing, or turnaround decisions. His focus is helping organizations navigate complex market dynamics and maximize the potential and performance of their innovations.