Virtual Health Care: Where Does This Leave Pharma Marketing?

Harris Kaplan, Managing Partner, has partnered with Fred Dotzler to write the cover story for In Vivo January 2019.  The article delves into what payers are doing in today’s world to try to control the cost of new life science products, and what steps they plan on taking to better control rising costs in the future.

Payer Power: What Are The Future Implications For Life Science Companies Developing New Products?